About the brand

Meet Mimi, the Founder

I’m Mimi, a Parisian of French-Algerian heritage, and I have called the United Arab Emirates home for more than 20 years.

My world has always been shaped by the meeting of cultures. The interplay between European and Arabic design, the people I meet, and the cities I explore continue to inspire my vision of fine jewelry.

In 2018, I founded ISMI Fine Jewelry to bring those influences to life. Each design is an expression of the places, encounters, and personal stories that have stayed with me along the way.

To me, jewelry is deeply personal. It is a way to express who we are and carry a little of what we love. ISMI is a piece of my story, and it brings me so much joy to see it become part of yours.

With love,
Mimi

 

Values

Fine jewelry with a refined sense of heritage.

At ISMI Fine Jewelry, we believe the jewelry you wear every day should be anything but ordinary. We bring an exploratory approach to design, collaborating with skilled artisans in the Middle East to create distinctive pieces with timeless appeal.

Inspired by cities around the world, our collections bring together considered details, balanced forms, and different design and stone-setting techniques. The result is fine jewelry that feels modern and individual, with character that invites a closer look.

Personal expression is at the heart of what we do. Through bespoke pieces and customization, we invite you to make a design your own, creating jewelry that reflects your taste and tells your story.

Rooted in heritage and open to new ideas, ISMI celebrates a refined sense of individuality. Your design. Your jewelry. Your story.